Traditional Fish Oil supplements contain a basic combination of a few sources of essential fatty acids. Unfortunately, the nutritional needs of contemporary men and women are anything but basic. The Progressive Ultimate Fish Oil for Adult Men and Women offers a more comprehensive strategy for supporting the unique nutritional needs of adult men and women. It is a gender-specific Fish Oil supplement that addresses lifestyle, diet, stress, environmental factors and their unique nutritional, physiological and hormonal differences. The Ultimate Fish Oil formulas take these differences into account. Fish and plant oils as well as specific herbal co-factors have been incorporated into each formula to better suit the unique requirements of each gender. Divided doses allow for moderate potencies to be taken more frequently for improved absorption. 100% Quality Assurance Progressive Ultimate Fish Oil is manufactured in Canada in a GMP certified facility and use only the finest quality raw materials from around the world. With our extensively researched ingredients, finely detailed formulations, and 100% quality assurance we are determined to bring you the most effective formulas possible, and will continue to make every effort to bring you new ideas and offer you new choices.