Passionate FOR Progress
Wellness doesn’t happen in a single day or a single workout. It's a journey made up of a series of steps, where every healthy choice you make is a step.
We promise to help make all of those choices easy by providing a comprehensive, natural line of products for every stage of life. Products that have been scientifically-researched, taste good, and really work. Products you can trust.
to help every Canadian, like you, at every stage of their personal wellness journey.
You deserve more than ‘one size fits all’.
We think about the nutritional needs of your entire body and design our products for age, gender, and level of activity when it really matters. Our focus is providing exactly what you need, exactly when you need it.
We create formulas that are finely detailed so nothing gets missed. We add support nutrients to help you absorb and utilize the key ingredients, we select only the best sources of ingredients, ensuring absolute purity and potency because we want to make sure our products work for you.
We take out the guess work for you.
We start with an anticipatory approach, asking as many questions as we can about how our products are going to interact with your body.
Our team gets to work designing our formulas using a combo of rigorous quality standards, conventional science, and natural medicine to give you the best of all worlds. We get help from the latest research and scientific evidence, using only human clinical evidence, to make sure we're bringing you the most potent, powerful products.
We’re committed to taking care of your health — and our planet.
We’re always making changes to reduce our environmental footprint. We’ve changed our packaging and point of sale materials, we’ve changed how our products travel, and changed how our people travel. We’ve also instituted comprehensive recycling facilities in both our manufacturing facilities and distribution centres, because we’re invested in the wellness of our planet, too.